Tried and Tested Strategies to Ensure Success for Mobile App Startups

One of the quickest ways to be a business owner and get success in the current times is to develop and launch a mobile app with the help of a mobile app development company in Australia. Your entry into the market can cost you as little as $15,000 but the market is competitive and still growing exponentially. Fortunately, the returns are even higher.

In 2020, the global revenue of the mobile app market climbed to $318 billion, it experienced an increment of more than $60 billion in comparison to the year 2019.

The segment most in limelight was mobile game apps that managed to raise $200 billion and social media apps that rose above $31 billion in revenue. 

If you are jumping on the bandwagon and ignoring the fact that so many apps in the market also go unnoticed, then this is not the right practice. Experts recommend embarking on this journey with full preparation.

This blog will delve into some ways for mobile app startups to beats the odds and outshine the mobile application ecosystem.

How to Gain a Competitive Edge in App Market?

It is not impossible to develop an app that gains momentum. However, you need  some optimal strategies to make it a success. Here are some tips that can help:

1. Set Off your Journey with Market Research

As soon as you come up with a business idea then do not make anymore delays in testing the market for your app. A successful app works on the pain points of the users. You need to hit the nail by understanding the app audience and their concerns. Market research is the best way to target your audience and understand what they want or not.

Here are some top questions that you need to find answers to in your market research process:

• What problem am I trying to solve?
• Is it a problem?
• Who are my competitors?
• Will my app add any value?

Make sure that you collect real-time statistical data about your target market. You can count on sources such as Gartner, Statista, and Google Trends to find out the potential of your idea in the market.

2. Validate the Idea of Your App

After you end up doing your market research and have enough idea about the end-users of your app. It’s now the time to take a step back and interrogate yourself with some questions before you step into investing your hard-earned money in mobile app development.

• Do consumers want to pay for your product?

This question is very powerful and would indicate market demand. You may have a productive app, but how sure are you that customers would want to pay for it?

To make sure your app has demand, you need to consider the following points:

Invest in keyword research: Search for the relevant keywords

Find Out the Similar Apps: You can search for the platforms such as G2, Crunchbase, and app stores for insights.

Interrogate Customers: Ask your end-users if they are willing to use a product that you are planning to build. If yes, how much amount they can spend on the same?

Find Out If Your App Idea is Technically Viable.

Next, you need to know the fact whether your app idea is technically viable or not. You can opt for building in a proof of concept for the same.

3. Look for a Reliable Team of Mobile App Developers

To have a successful app, you should be able to collaborate with the right development partner. Make sure you look for a mobile app development company that understands the app tech stack, the challenges involved, and other technical aspects. You can consider hiring freelancers, offshore development agencies, in-house developers, etc.

4. Have a Clear Business Model for Your App

Every app should have a unique and leverage-worthy business model. When done with market research, app validation, and finding a reliable partner then it is time to put all your business goals into paper.

App Business Model:

This term refers to your company’s plan for running operations and making a profit. This model contains services or products that a business wants to sell and the strategies to sell them. Opt for the ‘Business Model Canvas’ to have a proper definition of your app’s business model.

Here is how it looks:

• App’s Value proposition: In What way the app adds value?
• Customer Segments: Who are the app’s potential users?
• Key Partners: Who are the key people involved?
• Key Resources: What are the company’s assets?
• Key Activities: What will be done by the businesses to reach out  consumers?
• Customer Relationship: How will the business try to maintain a healthy relationships with customers?
• Main Channels: What platforms will you opt for to deliver services?
• Cost Structure: What are the expenses involved?
• Revenue Streams: What are the revenue streams for business?

5. Be Clear About Your Revenue Goals

Your app has a solo goal that is to earn money. However, the way your app makes money is different from other apps. So when you go with app development, you must have a clear idea about the monetization strategy of your app so that you can inculcate the same in development. Further, you can modify it as per your needs.

6. Pay Attention to the App Performance

There is no dearth of good applications in the market. But is it enough anyhow? Certainly, not. You need to invest time, money, and effort to make your app. App performance is a top factor that you need to consider. Your app’s performance should be optimal, no matter what.

Be attentive to these factors to upgrade your app’s performance:

• Keep a check on loading time, bounce rate, and churn rate before and after the launch of your app. 
• Keeping a track of prominent drop-off points and resolving them.
• Minimizing interruptions such as pop-ups, auto-playing videos, and other such elements.
• Using data to improve app customer engagement.

The Final Words

In the competitive times, not all the apps launched into the market are able to stood upto the expectations and pass the tests of the time. If you are going to launch an app then make sure you you have you are all prepared. Above mentioned suggestions are best to help you to translate your app goals into reality. However, you need to partner, with a reliable digital partner for the best outcomes. You can make Elephy Tech, a leading mobile app development company in Australia  your top choice to get an app that can help you to attain a competitive edge.