Mobile-Friendly Website Design: Why a Priority for Businesses?

Undoubtedly, mobile matters today. Presently, 5 billion mobile internet users exist worldwide who make up the half traffic on the internet. This striking number in itself is a big revelation about the importance of mobile. Earlier, users were pleased even with the desktop, which made much difference then. But now users seek mobile experience. Any business which has a proactive online presence needs to consider mobile users in its website design strategy or risk decreasing a huge chunk of its users. Services related to web development in Australia can help you. 

Moreover, businesses should also understand that experience of using a website on a desktop does not always translate to smartphones or tablets. To keep your users satisfied, you should be able to deliver a satisfying mobile experience that comes with its own set of practices. 

This guide will delve into what exactly you need to be familiar with, to start designing for mobile users, with the addition of tips to make the best of your website’s mobile experience. 

What is Mobile Experience?

The mobile experience is how users would perceive your mobile application or mobile website while using it. Different factors determine the mobile experience. These factors, like how easy and pleasing is your website to the users, matter. 

Designing a Mobile-friendly website design has become more important than ever to engage users and drive conversations. Today, users like to stick to high-performance, seamless mobile experiences. If users have such a priority that means businesses also need to prioritize mobile-friendly user experience. That is also termed “mobile-first” design.

7 Best Practices to Optimize Your Website’s Mobile Experience

1. Be Empathic With Your Users

Understanding your users’ needs is a primary requirement. This approach is applicable not only for mobile design but also for product design as a whole. There is no cut short way to grasp what exactly your users want and how they feel. Talk to your users, ask them how they like the browsing experience, what they like, what are the pain points, etc. The whole idea is to get into the depth of what users feel and work over the issues. 

2. Involve No Complexity in the Interface

Get this clear, a simple interface is a user-friendly interface. No matter what, it should be simple to navigate and work with. Mobile is surely not a good place to have ‘extras’, so cut back any ‘extras’ you see. Make room only for essential parts that users need. But make sure you do not take simple to be boring. It is possible to create a simple but interesting website. You can achieve both- a simple interface and a good-looking design. 

3. Design Clear Navigation

One of the most head-raising challenges is to figure out how to end up having clear and intuitive navigation. A lot of websites work on this with a huge and beautiful-looking nav menu in the header or sidebar of the website. Mobile websites cannot afford this luxury so they require you to be more creative with navigation. 

The hamburger menu is a go-to solution for mobile navigation menus, which is a three-line icon that opens up a fly-in menu having navigation links. This menu takes up very little space and it can fit on any page of your site. 

4. Implement Responsive Design

A responsive website adapts its content to the device that is having access to it, it may be a desktop, tablet, smartphone, etc. For example, in case you are viewing this post on a desktop, then altering the width of your browser will further cause page elements to get rearranged into a more readable layout. 

Additionally, responsive design is also more cost-effective and less resource-intensive as compared to its alternatives like building a separate mobile website or creating different pages for common screen dimensions. When you properly plan and test your site’s responsive design, your pages look appealing on any screen. 

5. Do Not Overlook Speed

Merely appearance does not matter if your website takes too long to load on mobile. A website with poor speed deviates users from using it and consequently, the traffic drives to competitors’ sites. 

Today, people are impatient when it comes to accessing websites on Google. According to Google’s revelation, the likelihood of a bounce enhances by 32 percent when page time surges to one to three seconds to load.  

6. Consider Interaction Cost

The interaction cost may also make your site’s mobile experience slow, which is the amount of physical and mental effort needed to act on your website. While in the course of creating the interface, think about how users will swipe and tap their screen opposite to using a mouse and physical keyboard. 

7. Opt for Neutral or Mobile-Friendly Language

Make sure your website’s copy is inclusive of mobile users. Use language that can be applied to any user at any given time. Do not assume that all your users understand your complex language. Therefore, go with a mobile-friendly language that eases the experience of users. 

The Final Words

The above-mentioned practices ascertain that your website design would be mobile-friendly, and have all the features enhancing user experience. Make sure you opt for these latest trends to give your users the best experience. You can take the help of professionals to ensure that you get the best mobile-friendly website. You can best rely on Elephy Tech, a provider of web design services in Australia, having upskilled, experienced, and knowledgeable professionals to assist you.