One of the prominent research-based statistics platforms Statistia made a striking revelation that a quarter of consumers tend to abandon an application after using it for the first time. On the other hand, 71 percent of global mobile users confessed that they discard an app three months after downloading the same.
Still, the world is obsessed over developing an an-equipped mobile application, because the right idea has all the potential to come to the limelight. Mobile application development services in Australia are the best to help you to turn your app idea into reality.
Let us dive into why most of the applications fail in the initial period. As astounding as it may sound, 9,999 in 10,000 mobile applications fall flat in making an impact.
Let’s first explore the loopholes that lead an app toward failure.
Costs
Making an app is not a viable option for businesses with constrained budgets as app development incorporates a good amount of money. Even if we talk about the basic mobile app development cost that starts with $25,000.
The businesses which already have a well-established application can find some profits. However, the ones who are a novice in the business have to spend extra from their pockets in the initial stages.
Cut-Throat Competition
Tons of applications come to the surface regularly. The high app volume further aggravates the situation which makes it difficult for the companies to survive amidst the neck-to-neck competition. Even good applications may find it hard to mark their presence in the market.
Note: You ought to have a convincing app idea to sustain the competition.
Meager Profitability
The ultimate motive of any app is to monetize. But many apps are not even closer to this goal which makes them fall flat. Today’s consumers are very smart and they won’t spend a penny unnecessarily so your app idea should be strong enough to convince the users to deliver them the value in exchange for the money spent.
Planning & Execution Loopholes Avoided by Companies
There are many planning and execution loopholes too which play their part in the miserable failure of an app. Let us have a look at how planning and execution drawbacks do not let your app make the first strong impression.
Short Term Perspective
Long-term planning matters when launching a product or service. Long-term planning makes a company ready to confront timely challenges. However, if you have launched your app with a short-term perspective then your app is not future-ready and is sure to prove uncompetitive as it does not cater to future times.
Brands plan to go for short-term campaigns, they do not have great insights and the app is sure to crash.
Have a “Plan B”
Brands often lack in having any counter plans in case one plan does not produce desired effects. This counts as the biggest loophole in terms of planning. One must be equipped with a plan B if a strategy implemented is not going strong.
Idea Selection
Idea selection matters much and when you enjoy a monopoly it tends to take you to heights. Having the right idea selection is one of the other execution loopholes which companies do. Going with the common idea that everybody is choosing does not make any difference for you and the results do not exceed your expectation.
Be judicious and go with the best-suited solutions for your target audience.
How Not to Come Amongst the Failures?
First Move
The idea of creating an application should pave the path for your further movement. Go with an idea that is already popular in the market but choose that idea only if you can provide an edge above rather than simply copying the whole idea.
Partner with a Right Developer
Companies may go with a development team or developers who offer services at cheaper rates due to a low budget. The less experienced developers, the less expertise in creating reliable apps. This proves a blunder at the entry-level only. Therefore, you should hire developers who are fully experienced and have the knack to make the app you want.
Testing and Propagation
Another common mistake in the process is not having your app go through rigorous testing. Prior to launching your app in the market, find out the pitfalls, something that tends to affect the reputation of your brand. For this purpose, you must hire a team of testers to check the scope of improvement and propagate your app accordingly.
Wrapping Up
Irrespective of the situation of the market, you need to have an app that is well-thought-out and well-crafted to reach a pinnacle of success. You must opt for an application that has the potential to benefit you in the long term and gives you great profits. Moreover, partnering with the right mobile app development company in Australia makes all the difference.
5 Responses
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Você pode ser mais específico sobre o conteúdo do seu artigo? Depois de lê-lo, ainda tenho algumas dúvidas. Espero que possa me ajudar.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Thank you very much for sharing, I learned a lot from your article. Very cool. Thanks.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.