A Guide to Prominent UX Design Trends for 2023

UX design ameliorates the user experience and makes it smooth, hassle-free and positive. With the eminence of new artificial and virtual realities transforming the way we work and socialize, there is a proliferation in internet and technological device usage over the past two years. There is an escalation in users, their demands, shifting needs of the users and frequency of feedback that make UX design one of the most dynamic design domains out there.

Wondering what all can be the UX design trends in the coming times? Yes, let us delve into the top trends of UX for 2023 through this blog. 

Device Synchronization: 

This trend is very crucial as it indirectly defines every other trend. People want to opt for applications not because they are good but because they are available. Many products are available that you can choose from. Reasonably priced, more pricey, bare-bones or fully equipped to the roof with functionalities. There is no problem with the choice. However, the problem is whether a user can sync up settings and content between computer, phone, laptop, smartwatch and any other digital devices connected to the web. 

This is not only for businessmen but also for ordinary people. The facility to surf the web and personalise the experience with an option to have everything on the device is the definition of usability in 2023 and beyond. 

Mobile-First Design:

Mobile-first design is the natural consequence of the previous point. People use their mobile devices in many ways and for many reasons such as catching up with friends and family, attending calls, online window shopping, actual shopping and many other things. All is done via a mobile phone with convenience in mind. 

Therefore, UX design and UI design have to be made virtual for everything. Applications need to embrace a design language that is easy to understand and scale. It will convert visitors into paying customers. 

Design for Wearables

Design for wearables is very pivotal. It is very important as a lot of people use their bands or watches and other gadgets in many ways. This increasing use for private, professional and social use compels designers to innovate on a completely new level. 

Now it is a top priority to reduce interruptions. In 2023, this is a top goal of the graphic artist to emphasise delivering the content in a more natural and friendly way. Another trend with much potential is “mirror design” which motivates teams to craft applications in the same way for multiple devices. 

Cross-Application Design

The cross-application design is quite visible in FinTech where a lot of companies reach their partners to strengthen and boost their market offer. A company that cooperates with the other application, must include a devoted subpage for it and easily maneuverable options on mobile devices. 

For example, if a customer wants to pay their electric bill through an app and is thinking of taking a mortgage via a third party then the payment application should showcase full-fledged rules and options for it. There should be no involvement of external software or complicated messaging. 

ID Authentication

Many options exist to confirm identity such as retina scan, fingerprint scan, outdated passwords etc. However, each of them throws a unique set of challenges. There are issues like what to do when the Face ID does not identify the face over a face mask, what about a passport scan? Should we display a symbolic cover or the user’s actual ID and photograph? 

In recent years, most of these issues have been addressed but some challenges still raise their ugly heads. What about the issue of privacy? How to differentiate our apps from other apps in the market and show that our app is secure. How do we present old things in a new and innovative way? These questions have to be addressed by the experts in the forthcoming times. 

Scroll is Dead!

The scroll is dead for sure. Scrolling has gone boring as said by new inside joke. People do not want to scroll down for relevant information, hoping that monotonus sections of the page will turn to be useful and relevant. Scrollytelling is a solution for that. It is a set of tricks, that energize users and make them see a page in a different light. Scrollytelling is a concept that provides extra context, offering additional explainers, and enriched content with dynamic elements that entice users via movement, color and contextualization.  

Make Data More Appealing  

Make data more appealing for the users. Users adore their apps and apps collect data. Data is displayed back to the users. Though users are fond of their apps but they are usually lost within the context of large data pools. The main reason can be poorly displayed data or the UI/UX expert has no knowledge of this specific area. In 2023, one of the top priorities is to display data and simplify the messaging that comes out of it. Users are not willing to see data in an understandable way rather they want to understand it. Make things simple and remove everything that is distracting. 

Overall, these trends will rule the UX/UI domains in 2023 and beyond. The focus is to improve the user experience at the utmost level. If you are looking forward to develop an app or website with latest UX trends then count on Elephy Tech, a leading mobile app development company in Australia. We are the leaders with a unique approach and way of working to address the needs of our clients.