What are the Top Advantages of B2B Apps?

Most of the apps which are available in mobile apps are meant for mass consumption by a general audience. However, there is also an emerging need for other apps that focus on businesses and business users, these are called B2B apps. Mobile app development company in Australia can easily help you in developing such apps.

A B2B app is truly a welcoming idea for companies that sell to other businesses or if you are an entrepreneur who is willing to set up a B2B business model.  Curious to know what benefits the B2B app can bring to your business? If yes, then you have landed at the right place. We have shed light on the top benefits which B2B carries. 

First, let us understand what exactly is a B2B app. 

B2B apps link businesses with other business partners and stakeholders. Some B2B apps have the availability for public download, while others are only internal use cases. Many B2B apps are best to simplify business workflow or address the needs related to the industry. There are many kinds of B2B apps which such as Asana, LinkedIn Pulse, Salesforce Mobile App, and Google Analytics are all B2B apps that solve business issues or address pain points for different users. 

10 Advantages of B2B Mobile Apps Developed by Mobile App Companies

When it comes to mentioning the benefits of B2B these are overwhelming. Let us have a look at the benefits. 

1. Scalability

It’s easy for your organization to grow with the help of a B2B app. This is relevant whether you use the app internally or externally. Internal B2B apps help you streamline, automate and ameliorate onerous business processes. For instance, if you are planning to employ 10 new employees then having an employee app for onboarding, hiring and HR resources makes it easier for you to do all that. 

Additionally, a mobile app also helps you to earn more revenue. The app can make the ordering process simple and effective and let your customer buy with just a few clicks. Hence, it reduces the need for phone calls or facing buying orders. 

2. Reliability 

B2B apps help you build long-term relationships with your customers. 

For starters, your business is always just a click away from your pocket at any time. You don’t have this type of accessibility through other channels. 

Loyalty apps are great for encouraging your customers to spend more money to reach milestones or save money. Having a B2B app can be an excellent way for them to track orders and progress towards rewards. 

If you’re creating a SaaS product designed to solve a particular business need, a mobile app can become invaluable to those business users. They’ll rely on that app for certain processes, ensuring they’ll need to use your app for the long term.

3. Analytics

B2B apps give you fast access to real-time data. This information makes it easier for you to make more informed business decisions and improvements. 

You’ll learn more about your users, their behaviour, and what they’re using the app for. Based on this information, you can adjust the app accordingly to optimize it for conversions.

It’s always interesting when you compare your app analytics to Google Analytics for your website. Sometimes you find lots of parallels between the users, but you’ll typically find some variances from mobile devices. This information is crucial for improving your overall business goals and ensuring you’re reaching the right audience with all of your strategies. 

4. Upgraded Efficiency

Efficiency is one of the most important aspects of any business initiative. This holds true across every industry and category. 

Custom business apps can fix inefficient processes and solve problems to make your entire operation more efficient. In some cases, you could be using an app to replace manual tasks, allowing your staff to spend more time on business processes that need a human touch.

Efficiency improvements typically come with higher profit margins. It costs you less money to do things when you make them more efficient. Even if these improvements are associated with an investment in technology, the investment often translates to a higher ROI in the long run. 

We have a complete guide on the ROI of internal communications apps, which falls in the B2B category. 

5. Great Communication

Good communication is the lifeblood of any business. With a business app, you can improve communication internally amongst your staff, externally with partners and stakeholders, and even change the way you communicate with business customers. 

Apps can help connect in-office messaging, file sharing, and collaboration. Teams can easily work on projects together from anywhere—supporting remote work and multiple offices. 

Creating a business app can also give you a more direct communication channel with your business customers.

You can send targeted messages straight to their phones with push notifications. If you have more information about the user, like their role within the company, you can take that one step further and really customize those messages.

6. Efficient Technical Support

Mobile apps make it easy for business users to reach your support team. Rather than having to send an email or call a support line, they can submit a problem directly from the app.

This also makes it easier for your support reps to manage tickets and collect user feedback. 

Overall, tech support via mobile apps is a more affordable way for you to serve your customers.

7. Collaboration

Apps are ideal for collaboration, ensuring every team member is on the same page. 

Let’s say you’re creating a business app for project management. You can set up a feature to assign tasks automatically when certain steps of the project are completed. 

Externally, you can use apps to get aligned with vendors and partners. Maybe you set up a scheduling-sharing feature, so vendors don’t overwhelm loading docks with deliveries at the same time. Or maybe you use the app as a way to collaborate with managers at other franchise locations. The examples and use cases are seemingly endless. 

8. Streamline Business Operations

This benefit is actually the culmination of several other benefits on this list. But it’s definitely worth mentioning on its own. 

Refer back to some of the advantages we covered related to communication, analytics, support, collaboration, and efficiency. All of this help streamline your business operations. 

The idea here is to simplify or eliminate any unnecessary tasks in a particular process or initiative. Mobile apps give you a more modern approach to operations, and the sky’s the limit.

9. Inbound Marketing

Believe it or not, a business can actually help your marketing initiatives as well. This is a benefit that’s commonly associated with B2C apps, but some of these concepts still apply in the B2B space.

Here’s why.

Business buyers spend a lot of time and research on products and services before they spend any money. So if you offer something that they’re looking for, they’ll stack you up against your competition to see which brand shines.

10. Support Business Goals

You can customize a business app to align with specific business goals and initiatives. Depending on the scenario, you can even create multiple business apps for different use cases.

For example, one of your big-picture business goals can be related to employee happiness and well-being. This is obviously an internal initiative, separate from your business model and customers.

To support this goal, you can create an app specifically for your workforce. 

Another goal could be related to targeting a different market segment within the B2B category. So you could create a separate app that’s customer-facing and built to help you land bigger fish. 

The Bottom Lines

The demand for B2B apps is growing. To stay ahead of the curve, you should definitely consider building a mobile app if your organization falls in the B2B category. 

Instead of building an app on your own, reach out to Elephy Tech, a mobile app development company in Australia and let us help.